Connect with customers via the communication channel used by over 1.3 billion users and get 70% to 80% open rates.
MobileMonkey’s chatbots quickly learn to ask and answer questions about your business; and training your Monkey is as simple as reviewing and answering a handful of questions every couple of days.
MobileMonkey is aimed squarely at non-technical users - its tagline is “Chatbots for Marketers - no coding required!” Despite this, it has some features that put it before other similar tools in terms of being able to build sophisticated behaviour.
An example of this is the ability to store the user’s response to a question in a variable. This can then be reused at any later point in your bot’s replies.
MobileMonkey provides tools for building chatbots that are comparable with other tools aimed at non-technical users, such as ChatFuel. Where it really shines, though, is in the features it provides for marketing professionals.
They have a feature called “Chat Blast”, which is just the ability to send messages to multiple users. This could be all your users, or a particular segment.
This feature is undoubtedly valuable to marketers. It is worth bearing in mind, however, that other tools also have this feature. For example, Chatfuel has a similar feature they call “broadcasting”.
Similarly, MobileMonkey’s live chat feature is similar to Chatfuel’s, available via a plugin.
If you are serious about Messenger marketing, however, there are some features that are particularly valuable. MobileMonkey provides sophisticated tools for sending drip campaigns; in particular, the campaign can be targeted at a particular segment. This kind of feature is what have come to expect of email marketing tools; and it is only natural to want to apply the same to Messenger.
What about actually building a bot? The user experience is defined in terms of “pages” - collections of messages sent by the bot to user. These are typically followed by a collection of quick response buttons which send the user to a different page. The user is thus exploring a network (or graph) of pages with buttons providing the connections between the nodes in the network. Whilst it may be cumbersome to build the interface in this manner, it does allow for some fairly sophisticated flows to be designed, if you’re willing to put in the time to think through all the different routes and possibilities.